GLASS, the E-Commerce Startup Revolutionizing How Government...
govciooutlookeurope

GLASS, the E-Commerce Startup Revolutionizing How Government Agencies Buy from Small Businesses, Raises $3M in Funding

Government CIO Outlook | Monday, May 22, 2023

The new investment will accelerate adoption of Glass Commerce, a first-of-its-kind e-commerce marketplace for government purchases without bids or paperwork.

San Francisco, May 1, 2023 - GLASS secures $3 million in funding from leading e-commerce and government procurement investors including New Age Capital, Newtopia VC and Alcove Capital, among others. GLASS is a Silicon Valley startup that’s pioneering government e-commerce, revolutionizing a global $3.7 trillion industry.

Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.

Together, investors will fuel the growth and innovation of GLASS’ breakthrough products and services including the company’s flagship product, Glass Commerce, an e-commerce marketplace enabling compliant transactions between government buyers and verified vendors, including small businesses, without bids or paperwork. Glass Commerce is designed to power local Business to Government (B2G) relationships resulting in the purchase of goods, services, software and rentals under $25,000 dollars.

"GLASS has enabled U.S. government agencies to procure over 5.8 million items in record time. Through our products, GLASS aims to transform governments with category-defining e-commerce solutions,” said Paola Santana, founder and CEO of GLASS. “We are thrilled to have the support of our investment partners as we build a company that streamlines small government purchases, and empowers vendors, both big and small, to sell to the largest purchasers in the world, while also simplifying the decision-making process for public employees.”

The $3 million investment will play a crucial role in propelling GLASS to expand its impact throughout U.S. government agencies. With a market opportunity of $800 billion in the U.S. and $3.7 trillion globally, there is significant potential for growth and innovation in the government procurement space. Surpassing $4 million in sales, Glass Commerce has rapidly impacted the industry becoming a major player: powering local government marketplaces for small purchases, streamlining operations, and leveraging procurement data for over 31 Federal, State and Local government agencies including State of Florida, State of Illinois, City of Seattle and Mexico City.

GLASS’ team, encompassing of tech and innovation leaders in their respective fields and company founder, Paola Santana, Fulbright scholar, lawyer, 2x tech entrepreneur and expert in government procurement, developed a platform which earned the recognition as a Top 10 e-Governance Solutions by GovCIO and SXSW's Top 5 Startup of the Year. GLASS is a testament to the value of its product, team and the impact the company can have transforming government procurement operations on a global scale.

What investors are saying about GLASS: 

“GLASS is positioned to capture a unique opportunity at the intersection of digital innovation and government procurement,” shared Ivan Alo, co-founder, New Age Capital. “We love to invest in companies in which software can solve an immediate need within legacy industries and where early adoption is driven by the founders domain expertise and unique insights. Most investors tend to avoid startups that sell to the government due to the perception that the sales cycle is too long and bureaucratic. In the case of GLASS, Paola's expertise in government procurement coupled with the team's clear ability to attract government clients with their product offering leads us to believe GLASS will unquestionably be the dominant player in the market over the long term.”

“Look for founders who are aiming to solve massive problems and transform the industries where they operate. GLASS’ goal is to build the next generation of public procurement platforms in a multibillion-dollar and legacy industry that can not remain immune to the technological and digital revolution,” shared Sara Gandini Gubinelli, Investment Analyst at Newtopia VC. “Moreover, the founding team deeply understands the industry, which is necessary for strategically achieving its vision. We are happy to have partnered with GLASS to continue working towards a more efficient process that impacts the allocation of public funds, making GLASS the number one platform for government procurement.”

“One Planet VC is thrilled to have invested in GLASS, a revolutionary company that perfectly aligns with our investment philosophy and focus areas,” shared Samantha Brachat, Associate at One Planet VC. “GLASS is leading the way in creating sustainable practices and making a positive impact on society through innovative, tech-enabled solutions. Our investment in GLASS represents our commitment to promoting innovative, sustainable solutions and we are excited to support GLASS in achieving its goals.”

The funding, along with investor and advisor support, will enable GLASS to accelerate its growth both nationally and internationally. The $3 million in funding has been made possible with investors including New Age Capital, as the lead investor, followed by Newtopia VC, Alcove Capital, SV Links, Kittyhawk Ventures, One Planet VC, Worldgate Group, Alchemist Accelerator, Tubbs Ventures, Capital Plus Financial, Corporación Inmex - NOA Capital Corp. and PeopleFund Inc. In addition to the funds, GLASS has secured a powerful group of advisors including Jim Williams, Steve Yankovich, Will Clarke, Marc Shillum, and Dr. Yvonne Cagle.

More in News

In an era marked by demands for greater transparency and accountability, public trust has become the most crucial asset for law enforcement, fire, and emergency services agencies. This emphasis on trust has led to a significant change in how these agencies select and manage their personnel. The traditional background check, which is often a static and one-time process, is being replaced by a more dynamic, holistic, and continuous vetting model. This transition is not simply an improvement of existing processes; it reflects a new philosophy that views vetting as an ongoing commitment to excellence, wellness, and public confidence rather than a single obstacle to overcome. The Evolution of Pre-Employment Vetting Pre-employment vetting has evolved far beyond a simple “go/no-go” decision based on criminal history. Modern agencies now seek candidates who not only meet basic qualifications but also demonstrate critical competencies such as emotional intelligence, resilience, cultural awareness, and sound judgment under pressure. This shift reflects a broader understanding that success in public service requires not only integrity but also the ability to navigate complex human and social dynamics effectively. A key development in this evolution is the rise of digital background checks, which employ advanced analytics to evaluate a candidate’s publicly available online activity. Using technologies such as natural language processing (NLP) and image analysis, agencies can systematically review social media posts, forums, and other digital interactions to identify indicators of bias, extremism, or poor judgment. This process creates a comprehensive view of a candidate’s character and alignment with the values expected of public servants. Complementing this, psychological screening has also modernized—incorporating psychometric tools and scenario-based assessments that measure emotional regulation, decision-making, and empathy in realistic, high-pressure environments. These tools enable agencies to identify not only potential risks but also positive traits that predict long-term effectiveness and stability in demanding roles. Comprehensive data aggregation has transformed background investigations into a holistic process. Integrated platforms now consolidate data from criminal, financial, and civil records, as well as national and international watchlists, allowing agencies to detect behavioral patterns that might previously have gone unnoticed. By connecting disparate data points—such as financial instability or repeated minor infractions—investigators can gain deeper insights into a candidate’s reliability and judgment. This unified, data-driven approach enables agencies to make more informed hiring decisions that balance risk mitigation with the proactive identification of individuals who embody the highest standards of public service. The Rise of Post-Employment Vetting One of the most transformative developments in public safety is the growing recognition that vetting does not conclude at the time of hire. The demanding nature of public safety work can influence behavior over time, and even well-intentioned individuals may make poor decisions long after passing their initial screening. This understanding has led to the emergence of continuous evaluation, also known as post-employment vetting—an ongoing process designed to ensure accountability and integrity throughout an employee’s tenure. Increasingly, agencies are implementing systems that deliver daily, automated alerts on personnel activities by monitoring a broad range of data sources, including criminal booking records, court filings, motor vehicle databases, and other public information streams. For example, suppose an officer is arrested in another jurisdiction over the weekend. In that case, agency leadership is notified immediately rather than discovering the issue months later during a scheduled review or through media coverage. This timely awareness allows organizations to take swift administrative or supportive action, reducing potential risks and reinforcing public trust. Continuous monitoring now extends into the digital sphere, identifying public-facing social media content that may violate departmental policies or damage the agency’s reputation. Beyond simple misconduct alerts, modern continuous vetting incorporates data-driven Early Warning Systems (EWS) designed to be preventative and supportive rather than punitive. These systems analyze internal data sources—such as use-of-force reports, citizen complaints, internal affairs records, dispatch logs, and attendance data—to detect emerging behavioral trends. For instance, an officer exhibiting a sudden increase in citizen complaints and use-of-force incidents may be flagged for supervisory review, even if each incident individually complies with policy. Such early identification functions as a “check engine light” for personnel, signaling potential issues such as burnout, stress, or training gaps. This enables non-disciplinary interventions, including wellness referrals, mentorship, or additional training, before performance declines or misconduct occurs. The Technological Engine of Modernization The transformation of public safety vetting is being driven by powerful technological platforms that serve as the foundation for modern workforce management. Secure, cloud-based systems now oversee every stage of an officer’s career—from recruitment to retirement—while artificial intelligence (AI) and machine learning (ML) enhance accuracy and insight. AI enables the rapid analysis of extensive digital footprints, while ML powers early warning systems (EWS) that learn from agency-specific data to detect behavioral anomalies. These platforms also excel at data integration, breaking down long-standing silos between Human Resources, Internal Affairs, Training, and Operations to create a unified, 360-degree view of each employee. This shift represents a move from static background checks to dynamic, real-time monitoring—a transition from a “snapshot” to a “streaming video” of an officer’s professional journey. The goal has evolved beyond simply filtering out unsuitable candidates; it now focuses on identifying, supporting, and developing the most capable individuals while enabling proactive interventions when needed. By combining data, analytics, and a philosophy of continuous assurance, public safety agencies are laying the groundwork for a more transparent, accountable, and resilient workforce—ultimately rebuilding and sustaining public trust for the future. The lifecycle of accountability in law enforcement hiring provides agencies with a mechanism to demonstrate, every single day, their unyielding commitment to the community. By establishing a culture of perpetual assurance, public safety organizations are not just restoring trust; they are building a future workforce that is inherently more transparent, effective, and worthy of the public’s faith. ...Read more
Government consulting plays a crucial role in shaping governance in the modern Asia-Pacific (APAC) region. As governments face complex challenges like rapid urbanization, climate change, and digital transformation, they increasingly turn to external consultants for expertise. These consultants assist them in navigating these issues and promoting sustainable development. Government consulting in the region is pivotal in advancing policy formulation, digital transformation, infrastructure development, public-private partnerships, and capacity building. Consultants contribute to policy formulation and implementation by leveraging advanced analytics and data science to support evidence-based decision-making. They conduct comprehensive impact assessments to understand potential social, economic, and environmental outcomes and work closely with government agencies to design and execute policies aligned with strategic objectives. In digital transformation, consultants develop e-governance solutions that enhance service delivery and citizen engagement while bolstering cybersecurity to protect critical infrastructure. They also utilize data analytics and artificial intelligence to streamline government operations and optimize decision-making. Consultants are key players in infrastructure development. They conduct feasibility studies and project planning to assess viability and impact, offer financial modeling and risk assessment to guide investment decisions and manage project execution to meet budget, timeline, and quality benchmarks. In public-private partnerships (PPPs), consultants assist governments in structuring and negotiating effective agreements that attract private investment. They identify and mitigate risks to safeguard public interests and monitor project performance to assess economic and social impacts. Capacity building is a cornerstone of government consulting in APAC. Consultants deliver training to enhance government officials' skills, support organizational development for greater efficiency, and facilitate knowledge transfer by sharing best practices and global insights, promoting a knowledge-driven approach to governance. Several pivotal trends will shape the future of government consulting in the APAC region. A heightened focus on sustainability will see consultants playing a crucial role in devising solutions for climate change, environmental protection, and promoting social equity. Technological advancements—such as AI, machine learning, and blockchain—are expected to transform government services and enhance decision-making processes. Increasingly, governments will seek collaborative partnerships, working closely with consulting firms, academic institutions, and the private sector to address complex challenges more effectively. Ethical considerations, particularly data privacy, cybersecurity, and social impact, will also become integral to consulting practices. As APAC continues to evolve, government consulting will play an increasingly vital role in shaping the region's future. By leveraging the expertise and insights of experienced consultants, governments can navigate complex challenges, achieve sustainable development goals, and build a brighter future for their citizens. ...Read more
Emergency management, or disaster management, is a systematic approach aimed at protecting communities by minimizing their vulnerability to both natural and man-made disasters. This process starts with prevention and involves emergency response teams throughout all phases of the emergency lifecycle: prevention, response, and post-emergency assessment. The focus is on developing plans and procedures that enable a quick and effective response. It ensures that the necessary resources, including trained personnel, equipment, and supplies, are readily available for prompt action. When an emergency happens, the emergency management team will take action. They will coordinate the response operations of all the different agencies and organizations involved, ensuring that everyone is working toward the same goal of safeguarding lives and property. With expertise in both natural and man-made disasters,  emergency management companies play a vital role in public safety. The Impact of Emergency Management on Public Safety: The primary objective of emergency management is to effectively prepare for and address emergencies. This encompasses natural calamities like hurricanes and wildfires, as well as terrorist attacks and other large-scale emergencies. It is crucial to remember that emergency management isn't just for organizations; it also applies to individuals. In any form of emergency, having a strategy in place will help people know what to do. In general, emergency management aims to keep people safe while minimizing harm caused by emergencies. This encompasses anything from organizing rescue attempts and providing emergency services to guaranteeing vital infrastructure security. Examples of Emergency Situations: Examples of emergency management range from natural disasters like hurricanes and floods to man-made disasters like chemical spills and nuclear accidents. Natural hazards are not only unforeseen but also unavoidable. In these cases, the emergency management team must confirm that everyone is safe and that the region is secure before allowing individuals to return home. Natural disasters include earthquakes, thunderstorms, floods, hurricanes, and volcanic eruptions. Suppose a security breach occurs at an establishment, for example. In that case, the emergency management team will be in charge of ensuring that all people within are safe and that the situation is under control. Robberies, kidnappings, and active shootings are some examples of security breaches. In the event of a medical emergency, the emergency management team would collaborate to ensure that patients receive appropriate care and that the hospital runs smoothly. Stroke, chest pain, serious head damage, and excessive bleeding are some of the most common situations classified under this category. ...Read more
Artificial intelligence (AI) can significantly enhance national emergency preparedness and response systems. By leveraging generative AI, organizations can improve information access, refine decision-making processes, and establish more efficient early warning systems. The technology enables diverse applications, including real-time data analysis, scenario simulations, and sentiment analysis, all designed to simplify complex information management. AI's versatility presents valuable opportunities for bolstering disaster relief efforts and facilitating real-time analysis in critical situations. ●  Early Warning Systems and Sentiment Analysis: Generative AI is a powerful tool for early warning systems and sentiment analysis, enabling connections between disparate systems. It can provide accurate warnings, analyze public sentiment, detect bad actors, identify misinformation, and tailor communications for precise information dissemination, making it a valuable tool for leaders. ●  Scenario Simulations: Generative AI can improve catastrophe modeling for better crisis assessment and resource allocation by creating simulations for emergency planners using historical data like location, community impact, and financial consequences. These simulators often perform tasks that exceed human capacity, such as finding flooded or unusable roads after a hurricane. ●  Real-Time Coaching and Training: Generative AI can aid in training responders and reducing surge costs during large disasters. It can listen to government call center conversations, prompt staff to provide contextually relevant information and provide instructions for new practitioners on various topics, thereby reducing the workload of disaster survivors. ●  Support Community Goodwill Efforts: Generative AI can provide real-time information, basic first aid, and health knowledge to affected communities during crises. It can help locate impacted areas and disseminate health and safety knowledge, enhancing community goodwill during preparation, response, and rebuilding. ●  Decision Support Systems: AI-powered systems can analyze data during crises to provide informed recommendations on evacuation, resource allocation, and community engagement. With real-time weather data, population characteristics, and infrastructure statistics, they can assist individuals displaced by disasters by suggesting shelter, resources, and personalized communication channels. ●  Post-Crisis Analysis: Generative AI can enhance emergency management by assessing response effectiveness, resource allocation, and evacuation plans, enabling leaders to improve future crisis management strategies. Emergency managers view disasters as recurring events with four phases: mitigation, preparedness, response, and recovery. Gen AI can accelerate preparedness and recovery by providing real-time coaching, decision support, and administrative functions, enabling quicker and more resilient community recovery in complex emergencies. ...Read more

Weekly Brief