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Government CIO Outlook | Friday, July 17, 2020
It is mostly assumed that social media and government don't go hand in hand, but in reality, government agencies and officials engage with the users on social media at large.
FREMONT, CA: To keep the people in the loop amidst a global crisis to entertaining and educating the public, the government and social media do not need to be necessarily dull. But the challenges faced for running a government account in an era where trust in the government is decreasing cannot be denied. Engaging citizens is not just an expectation form the government, and it is instead a civic duty.
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Comparing social media and government to brands and businesses might seem bizarre. But the beauty of social media and government is that community and constituency is already present there. Thus, the only task remaining is to publish engaging content that attracts the followers' attention while encouraging engagement.
A source of community news and updates
[vendor_logo_first]Perhaps the most significant and most prominent role of the government social media accounts is working as a source of community updates. This consists of everything from events and road closures to upcoming policy changes and breaking news. Whether we're talking about local constituents or the general public, it is essential to recognize that the audience is more than likely following because they want to hear from that individual. And so news should be a pillar of the content strategy as a government account.
Respond to the community's questions and concerns
Social media can be its sort of public forum and a platform for government officials to go back-and-forth with constituents. Social media platforms make government officials more accessible than ever, as they serve as a timelier alternative to email, phone calls, or face-to-face meetings. Furthermore, government social media accounts serve as a way for officials to be more transparent.
Educate the community and better their lives
Again, government use of social media should focus on information and helping communities. Both fun facts and real-world tips are fair game here. Education also indicates to clarifying potential misinformation in addition to educating the followers, by the way. Given how quickly social media moves and rumors can spread, government accounts serve as an essential source for followers looking to fact-check claims made elsewhere.
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